At the end of 2025,Jinhua Hanjia Commodity Co., Ltd., amidst the current economic downturn,focused on cultivating and building the cross-border e-commerce operations capabilities of its sales team.The company aimed to transform its traditional sales methods,expand its cross-border e-commerce business and broaden its business horizons by integrating into the global e-commerce market.It actively participated in training sessions organized by the government and industry authorities and also conducted an assessment of the future business development strategies for Jinhua Hanjia Commodity Co., Ltd.
The main highlights of this training session included:
1.The Core of Entering the Overseas Market
In line with the company's actual situation,the focus of overseas business lies in precise market analysis and the identification of target market segments.This involves incorporating multiple channel operation platforms and methods.Drawing on Hanjia Commodity extensive experience in the traditional foreign trade sector over the years,we have thoroughly analyzed the purchasing behaviors of customers in the target countries and regions.We have also understood the consumption habits shaped by cultural,religious and historical factors.Our product selection is strategic with an emphasis on optimizing the product positioning and structure for each target market. We have established a tiered product range,including introductory products,high-quality items,cost-effective products and premium flagship products.In terms of operational channels,we have conducted in-depth research on the platforms and social media platforms commonly used by our target customers,creating a comprehensive sales network.On this basis,we have established supporting service procedures.Our goal is to establish a dual-model system that relies on both traditional foreign trade and cross-border platforms and social media sales channels,with steady progress over several years.We strive to achieve our objectives through effective communication and interaction with customers both online and offline.Additionally,we have built a robust supply chain and logistics system,planned overseas warehouses and optimized inventory management to enhance service efficiency.
2.The Sales Team for Overseas Business
After identifying the targets and operational methods for overseas business,we have established a dedicated sales team with expertise in cross-border operations.We continue to improve our talent pool and operational mechanisms by selecting key personnel from Jinhua Hanjia Commodity’s existing sales team through training programs.We have defined the roles and responsibilities of each team member,as well as the specific management of the operational platforms.The core functions of the sales team include operations,customer service,logistics coordination and after-sales management.We optimize the selection and inventory management of our kitchenware and wine tools products based on customer satisfaction and market feedback.We proactively respond to the needs of both platform customers and target market consumers.Over the next two years,we plan to send overseas research teams to continuously monitor the business market and customer trends.By fostering a collaborative and supportive team culture,we aim to enhance the sales team's cohesion and problem-solving abilities,ensuring the smooth progress of our cross-border business efforts.
3.Operational Methods for Overseas Business
The essence of successful operations lies in the efficient use of platforms and clear division of responsibilities within the team.In the initial stages of expanding overseas business,we will rely on paid marketing strategies,such as advertising on dedicated websites,building social media presences and investing in Google Ads and TikTok Ads.We will continuously refine and test these methods to establish the most effective approach.During the initial phase,providing personalized after-sales support to increase customer repurchase rates is crucial.It is also essential to carefully assess and manage risks,ensuring compliance with all relevant laws and regulations.This includes having a clear understanding of the intellectual property rights associated with our products,such as kitchenware,wine tools,wine openers,wine sets,fruit and vegetable peeler and wine stopper.We will actively integrate our business practices with the market regulations of the countries we serve to avoid any legal issues.
4.The Challenges and Future Directions for the Transformation of Traditional Foreign Trade Factories to Cross-Border E-commerce
The main difficulties for Jinhua Hanjia Commodity Co., Ltd. in transitioning from traditional B2B foreign trade to cross-border e-commerce include shifting operational mindset,enhancing operational capabilities and gaining a deep understanding of cross-border business practices.There is also a lack of foresight regarding the unique aspects of cross-border commerce.Traditional foreign trade habits and methods are not well-suited for cross-border models and the company lacks the necessary operational skills,which must be addressed through learning and recruitment.Another challenge is the shortage of specialized cross-border e-commerce talent;the current team's expertise is primarily focused on traditional wholesale foreign trade,making it challenging to make a quick transition.
